Symposium
Artificial Intelligence in Tourism
Organizers:
- Maria de Lurdes Calisto (Coordinating Professor – ESHTE)
- Vitor Alves Afonso (Specialist Professor – ESHTE)
This special session aims to bring together contributions exploring Artificial Intelligence (AI) in tourism from multiple perspectives — strategic, technological and marketing — fostering an interdisciplinary discussion on innovation, sustainability, competitiveness and digital transformation within the sector.
Papers addressing, but not limited to, the following topics are welcome:
- AI in strategic hotel management
- Personalisation and predictive marketing in tourism
- Robotics, automation and customer experience
- Smart tourism and intelligent destinations
- AI and sustainability in the tourism sector
- Ethical challenges and organisational impacts
This session seeks to contribute to the advancement of knowledge and to support decision-makers and researchers in understanding the transformative role of AI in the future of tourism.
The X – International Forum on Management takes place between 7th and 9th May of 2026, at the School of Management, Hospitality and Tourism (ESGHT) of the University of Algarve. However, some activities of the social program take place outside the Campus. More information about the activities within the program and links to online sessions will be sent to participants, by email.
See the list of abstracts for all the papers that will be presented at the congress.